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About Us

Your Guide to the Grand Strand

At Visit Myrtle Beach, we’re here to help you make the most of your time in one of America’s favorite beach destinations. As the official destination marketing organization for the Grand Strand, we serve as your trusted resource for discovering everything this spectacular stretch of South Carolina coastline has to offer.

Whether you're planning your first visit or returning for a family tradition, we’re here to help you find sunshine, smiles, and unforgettable memories.

Who We Are

We’re more than just locals—we’re passionate ambassadors of Myrtle Beach. From Pawleys Island to Little River, we live and breathe the 60 miles of stunning coastline that make up our beloved Grand Strand. Our job is simple: to inspire you to explore, unwind, and create lasting memories in a place that welcomes everyone.

What We Do

Visit Myrtle Beach works to:

  • Share the stories of our communities and local experiences
  • Inspire travel through engaging campaigns and seasonal ideas
  • Connect visitors with the best attractions, events, and places to stay
  • Promote inclusive, responsible tourism that benefits both visitors and locals
  • Support those relocating to our area with helpful transition resources

The Grand Strand at a Glance

The Grand Strand is made up of 14 unique communities, each offering its own flavor of coastal charm. Explore the beach vibes of Myrtle Beach, the laid-back spirit of Surfside Beach, the natural beauty of Murrells Inlet, and the Southern hospitality of Conway—just to name a few.

Every visit is a chance to discover something new, whether it’s a quiet cove, a fresh seafood spot, or your new favorite beach read.

Explore Our Communities 

Getting Here

Myrtle Beach is easy to reach by car or air. The Myrtle Beach International Airport (MYR) offers nonstop flights from over 50 cities across the U.S., including major hubs like Atlanta, Boston, Chicago, Dallas, New York, and Philadelphia. Whether you’re flying in for a quick beach getaway or planning a longer stay, getting here is simple and stress-free.

Flight Info & Airlines

The Beach is for EVERYbody

At Visit Myrtle Beach, we believe everyone deserves to experience the joy of the beach. That’s why we’re proud to lead the "The Beach is for EVERYbody" initiative.

This effort supports inclusive travel through:

  • Autism-friendly vacations with sensory-friendly lodging, dining, and attractions
  • Accessibility resources for travelers with disabilities
  • Partner with Champion Autism Network to provide ongoing training for local businesses to ensure every visitor feels welcome

Discover Autism-Friendly Travel

Visitor Centers & Local Help

Need help while you're here? Stop by one of our Official Myrtle Beach Area Visitor Centers, where friendly local experts can help you with:

  • Attraction brochures and event information
  • Insider tips on things to do, places to eat, and getting around
  • Personalized recommendations to make the most of your stay
  • Locations:
  • Myrtle Beach International Airport (MYR) – conveniently located near baggage claim
  • Myrtle Beach Area Welcome Center – 1200 N. Oak Street, Myrtle Beach, SC

Whether it's your first time visiting or you're back for more beach time, we’re here to help you feel right at home.

Visitor Center Info

Thinking About Moving Here?

It’s easy to fall in love with Myrtle Beach—and many visitors decide to stay for good! If you’re considering relocating, we offer helpful information to guide your move:

  • Local real estate options
  • School and healthcare resources
  • Community guides and relocation services

Explore Relocation Resources

Supporting Our Community

When you visit Myrtle Beach, you’re not just enjoying a great vacation—you’re helping our community thrive. Every trip supports local shops, family-owned restaurants, attractions, and events that make the Grand Strand special.

We’re grateful for every visitor who becomes part of the Myrtle Beach story.

Meetings, Groups, Sports & Motorcoach Travel

Bringing a group to the beach? Whether you're planning a business meeting, family reunion, sports tournament, or motorcoach tour, Myrtle Beach offers the space, service, and scenery to make it a memorable experience.

With modern venues, group-friendly hotels, championship sports facilities, and top-rated attractions, the Grand Strand is ideal for events of all sizes. We also welcome motorcoach and tour groups year-round with easy access, flexible itineraries, and the Southern hospitality that makes travel feel effortless.

Plan Your Trip

We’re here to help you plan every moment of your Myrtle Beach adventure—from where to stay and what to do, to events you won’t want to miss.

Let’s Connect

Have questions? Need recommendations? We’re here to help.

Myrtle Beach FAQs

Where is Myrtle Beach located?

Myrtle Beach is on the Atlantic coast of South Carolina, at the heart of the Grand Strand—a 60-mile stretch of stunning beaches. It’s easily reachable by car or through Myrtle Beach International Airport (MYR), which offers direct flights from many major cities.

What makes Myrtle Beach a popular destination?

Myrtle Beach is beloved for its wide sandy beaches, warm hospitality, and a wide range of attractions—from thrilling amusement parks and live shows to golf, shopping, and waterfront dining. It's a place where families, couples, and friends come to relax and have fun.

What is the best time of year to visit?

The most popular time to visit is late spring through early fall, when the weather is warm and beach-perfect. For fewer crowds and mild temperatures, consider visiting in the spring or fall. Even during the holidays and winter, Myrtle Beach offers great golf, events, and coastal charm

What activities can I enjoy besides going to the beach?

Myrtle Beach offers more than just the shoreline. Visitors enjoy:

Is Myrtle Beach good for families?

Absolutely! Myrtle Beach is one of the most family-friendly destinations in the country. With water parks, interactive attractions, and shows for all ages, it’s a favorite for multigenerational vacations and kid-friendly getaways.

Are there pet-friendly options in Myrtle Beach?

Yes! Many accommodations and restaurants welcome pets, and there are local dog parks and designated pet-friendly beach access areas. Check seasonal guidelines for beach rules regarding pets.

Pet-Friendly Guide

What events and festivals happen throughout the year?

Myrtle Beach hosts exciting events and festivals in every season—from live music and food festivals to sporting events and holiday celebrations. Popular favorites include:

For a full list of annual events, visit our Festivals & Events page.

What sets Myrtle Beach apart from other beach towns?

Myrtle Beach offers a unique blend of affordability, convenience, and Southern hospitality. With endless entertainment, 60 miles of coastline, and something for every age and interest, it's easy to see why visitors return year after year.

Where can I get more travel planning help?

Our free digital Visitors Guide is a great place to start, filled with ideas on where to stay, eat, and explore. You can also browse our booking page to find accommodations, explore Seasonal Vacation Guides for timely trip inspiration, and sign up for our eNews to stay updated on special deals, upcoming events, and insider tips.

Are there fireworks shows in Myrtle Beach?

Yes! Myrtle Beach hosts regular fireworks displays throughout the summer and during major holidays. Some of the most popular spots to catch a show include:

Please note that personal fireworks are not allowed on the beach, but you can enjoy safe, spectacular shows put on by the city and local venues.