Visit Myrtle Beach Shop
Get Your Myrtle Beach Gear!
Take a piece of The Beach home with you! Visit Myrtle Beach is your go-to spot for Beach Easy — the official apparel brand of Myrtle Beach. From comfy hoodies and stylish tees to classic hats and fun tanks our collection is all about bringing that laid-back, sun-soaked Myrtle Beach vibe into your everyday life. Whether you're reminiscing about your last trip or gearing up for your next, there’s no better way to show your love for The Beach.
Featured Products
Our Partners
Fin First
Fin First is a family-owned apparel brand from Myrtle Beach, inspired by a love for the ocean, adventure, and bold, hand-drawn designs. Created by a photographer and artist duo—and named after their son, Fin—the brand embraces a free-spirited, outdoor lifestyle. Now, Fin First and Beach Easy have teamed up to bring you exclusive designs that capture the laid-back, beach-loving vibe of the Grand Strand. This collaboration blends Fin First’s signature style with Beach Easy’s relaxed coastal energy—perfect for those who live for sun, sand, and salty air.
Native Sons
Native Sons has been a Myrtle Beach staple since 1984, creating high-quality custom apparel that reflects the local surf, sand, and sun culture. What started as a small group of friends has grown into one of the East Coast’s leading screen printing and design companies. Now, Native Sons and Beach Easy have teamed up to bring you exclusive designs that celebrate the Grand Strand’s relaxed, beach-loving spirit. This collaboration blends Native Sons’ craftsmanship with Beach Easy’s signature coastal vibe—perfect for those who live for life by the water.
About The Brand
What is Beach Easy?
Beach Easy isn't just a brand you wear—it's a feeling, a mindset, and a way of life. Our apparel is designed to bring the essence of Myrtle Beach with you wherever you go, allowing you to embrace the laid-back, carefree spirit of the coast no matter where life takes you.
The Beach Easy lifestyle isn't just about a beach, a beer, or a bunch of great shows. It's about being your best self, shedding your stress, and embracing the warm sunshine on your face as you stroll along 60 miles of pristine coastline in Myrtle Beach, S.C. It's about becoming part of something bigger than yourself, joining a movement of sun-worshipping beach lovers who find their tribe near the oceanside, and embracing life to its fullest.
With every piece, you're carrying a reminder of sun-drenched days, salty breezes, and the unbreakable connection to the beach and the people who love it. It's about connecting with others, creating memories that last a lifetime, and finding your happy place in this unpretentious paradise known as The Beach.
Whether you're lounging on the shore, hitting your favorite beachside hangout, or just dreaming of your next getaway, Beach Easy keeps you in a beach state of mind. This is your gateway to the laid-back lifestyle and endless possibilities that await you at the beach.
This is your invitation to live on beach time, anytime—no matter who you are or where you're at.